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The firm

Two generations. One 360° view.

Experience and a fresh perspective, brought together to support your plans in wealth, property and insurance.

Founded in 2026, the firm brings together Linda Ayar and Maxence — two generations and two complementary paths. On one side, more than twenty years of experience in wealth management and entrepreneurship. On the other, a new generation at ease with digital tools and with new ways of working alongside clients.

Why Equamoov

A different approach to wealth advice.

01

One point of contact

You know who you are dealing with. We favour a direct, accessible and lasting relationship with our clients.

02

A 360° view

Wealth, property, brokerage, financing, retirement, protection and succession are often closely connected. Our role is to look at your situation as a whole rather than treat each subject in isolation.

03

An independent approach

We do not build a strategy around an in-house product. We start from your needs and your objectives, then select the solutions and partners that appear best suited to them.

04

Carefully chosen partners

Because no single professional can do everything alone, we work with a carefully chosen network of specialist partners. We coordinate the different areas of expertise whenever your project calls for it.

05

Support over the long term

Your life changes. So does your wealth. We stay alongside you to monitor your strategy and adapt it to your new plans.

Our vision

Your wealth changes as your life does.

  • Buying your first property.
  • Starting a business.
  • Invest.
  • Starting a family.
  • Preparing for retirement.
  • Protecting those close to you.
  • Pass on.

At every stage, the priorities change.

Our role is to help you step back, understand the consequences of your decisions and keep your various projects consistent with one another. It is this overall view that guides EQUAMOOV.

The founders

You speak with us directly.

Linda Ayar

Your plans set the course.

Linda Ayar

Co-founder — Wealth management & strategy

With more than 20 years of experience in wealth management, financial investment, property and business development, Linda has spent many years supporting private clients, entrepreneurs and professionals in their projects.

Her career has taken her through a range of environments in France and abroad, supporting and training branch managers and wealth management advisers, and founding and running her own company in property development and sales.

With EQUAMOOV she sets out to offer an approach to advice built on listening, on understanding each project, and on a genuinely complete view of a client's wealth.

Maxence Brunet

Clear advice. A relationship that lasts.

Maxence

Co-founder — Brokerage, property & development

After an early career in insurance, Maxence set out to develop a more modern approach to advice and to client relationships.

His career has taken him through insurance, marketing, communications, digital transformation and product launches within a specialist environment.

At EQUAMOOV he brings the perspective of a new generation, and leads the firm's brokerage, property and business development activities. His approach complements Linda's wealth management experience and supports EQUAMOOV's ambition to offer advice that is more agile, more accessible and more contemporary.

Our partners

Independent in our choices. Exacting with our partners.

Our independence allows us to work with a range of providers and to select solutions according to each client's needs. Insurers, asset management firms, property specialists, financing professionals and dedicated experts: we are steadily building a network of trusted partners, so that we can respond to a wide variety of wealth situations.

We are not looking to sign up as many partners as possible. We favour quality, complementarity and relationships that last.

Let's talk about your plans
and about your future.

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